Selected work
We work with scaling brands that have strong missions but are hitting the limits of their current growth model.
We help them identify the areas holding them back and build a strategic plan for where they want to be. Then we spin up a bespoke team to get them there.
We've also supported a wide range of businesses from start ups to household-name global brands. What unites everything we do is a customer-centred and insight-led approach, and a shared passion for leaving the world better than we found it.
Recent projects

BIMA
Strategic redevelopment of a new website and member engagement platform for the UK's leading digital community. Full lifecycle delivery across discovery, content design, conversion optimisation and CMS replatforming.
Strategy • Discovery • Digital • Member Org

Wildgoose Events
End-to-end product design for a SaaS events app. Undertook user research, concepting and market sizing to assess product-market fit, then led UX & UI design for the MVP build.
Discovery • Product • SaaS • B2B

Agency Partnership
Developed a customer loyalty and first party data strategy for a household-name snack brand, in partnership with a leading creative agency. Built production-ready CRM architecture, loyalty mechanics and creative assets.
Strategy • Loyalty • CRM • Retail
Prior work
Before founding Subvert Studio, Ben led digital delivery at a major agency network. A selection of that work is shown below representing the depth and scale of experience we bring to everything we do.

Samsung
Developed a retail training and engagement platform for Samsung UK, that delivered a 2.7x increase in sales and 1.5x NPS uplift across a user base of channel sales staff.
Product • Retail • Loyalty

Samsung
Led the strategy, product design and development of a tiered brand ambassador reward platform. Delivered increased visibility to the brand and increased engagement amongst members.
Strategy • Retail • Data • Product

KFC
Conducted an intensive design sprint focused on redesigning the drive-through customer experience, testing a voice ordering prototype and service flow.
Innovation • CX • QSR

KFC
CRM strategy and creative delivery for KFC's loyalty programme. The segmentation plan, campaign architecture and performance optimisation led to 4.5x increase in purchase rate.
CRM • Loyalty • Creative • QSR
Not sure where to start?
Our CX Audit is the fastest way to understand what's holding your growth back. Over just a few days, we'll review your digital touchpoints and customer journey, identify the real constraints, and present back a clear plan for what to do next.
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