Wildgoose are a successful B2B events and event tech provider with a mature product and vast portfolio of team building games and activities. While they are able to offer highly customised experiences to their customers, a degree of training and experience is required to use the game editor effectively, which of course is not something every customer is able or prepared to invest in.
The leadership team identified a new potential growth opportunity around allowing customers to build and run their own games using a simple self-serve editor. However they acknowledged it was based on anecdotal feedback and rightly didn't want to commit to design and development without validating the concept first.
Subvert Studio were approached to provide product strategy and discovery expertise, as well as a fresh external viewpoint, and to lead a discovery process to determine if there was sufficient demand in the marketplace to proceed with MVP development.
While the team already had a solution in mind, we proposed an initial immersion workshop, to take a brief step back and align as a team on direction of travel. Together we reviewed assumed problem statement, current market positioning, target customers, pain-points and opportunities across the current customer journey. The discussion was critical in aligning the team on a target solution for validation and defined the goals for rest of the discovery process.
Following the workshop, we undertook a market sizing exercise to validate how well the potential opportunity stacked up against possible development costs. Market sizing is as much art as it is science, but used effectively and appropriately can be invaluable in informing go/no-go decision on further discovery and design effort.
The results of the market sizing exercise indicated there was value in proceeding further, and so we moved into user validation. With the insights gathered from desk research, we produced a detailed story map and MVP plan, refined the target use cases and mocked up a lo-fi prototype of the proposed solution.
Armed with this, we interviewed a range of past and present customers about their role, needs and pain-points, and demoed the solution to gather further feedback. The interviews provided a wide range of insights and opportunity areas, some that will require decisions around positioning and development priorities and others that will feed into further design work.
Overall both exercises successfully validated the opportunity, and will likely lead into a next phase of MVP development.
