Insight and reflections from our team

September 19, 2024

Answer the right questions with your discovery phase

The discovery phase can sometimes feel like a necessary but frustrating investment. They can be a hard sell internally, and feel risky going in if there's uncertainty there will be enough budget left at the end of it for production. Understanding the question you're trying to answer, and then tailoring the discovery process accordingly, can help avoid many of those pitfalls.

September 9, 2024

What is sustainable digital innovation?

Sustainable innovation is as much about the process as it is the end product. The choices we make and tools we use during ideation and production all have a direct immediate impact on the world, as well as an influence on the impact the end product will deliver. In digital it can be easy to think those impacts are minimal or not worth mitigating. Of course the impact of running a design workshop or building a website isn’t quite the same as manufacturing and shipping a car. But the internet is all about scale, and small changes multiplied out through billions of daily interactions can have a huge impact.

September 3, 2024

How do you structure an innovation project?

Whether you're exploring new features for existing products, building out new platforms and capabilities, or creating head-turning campaign activations - innovation is about turning the unknown into concrete plans for the future. As a structured project, digital innovation has two key phases that will help us get from A to B: Strategy and Discovery. Read on to find out what's involved.

May 13, 2024

Innovation in sustainable fashion 2024

The environmental impact of the fashion industry is huge, and addressing it will require a coordinated effort from legislators, brands and conscious consumers. With the wheels of legislation turning slowly, and many mainstream retailers focused more on easy wins, a new cohort of innovative brands and startups are leading the charge, challenging traditional materials, manufacturing approaches and business models. From slow fashion and preorders, to seed-to-sew farming, here's a run down of some of the best out there at the moment.

March 5, 2024

Key elements for sustainable digital design

What is sustainable design for digital products? The average web page generates 4.6g CO2e per page load, which doesn't seem like much but when scaled for the 4.1bn internet users across the globe it's easy to see how it quickly adds up! Here are 9 key strategies to help reduce impact and optimise your digital products, across the discovery, design and content production processes.

August 22, 2023

How to target your digital CX for sustainability

Innovators, early majority, laggards, who are your core audience? We plotted 30 clothing brands against sustainable adoption segments based on where their CX and messaging suggested they are positioning themselves. Some are delivering well on their positioning, some not so much! But by tailoring customer experience design to meet the expectations of each segment, brands can better engage their target audiences.

August 2, 2023

CX in sustainable fashion: an industry disconnect?

Consumers want to shop more sustainably, but they report challenges finding and understanding sustainable options. Our recent report shows how adopting a more consumer-centric approach to CX design can help brands to address some of these challenges.

June 28, 2023

6 Digital CX Trends for 2023

What does good customer experience look like for brands in 2023? As enabling technologies and consumer expectations continue to evolve at pace, investing in sustainable, inclusive innovation is table stakes.

May 23, 2023

Customer experience and circular fashion

Retailer incentives to return old clothes for a discount on future purchases is a great way to encourage circular behaviours and reduce waste. Why then is it still so far from being the normal consumer behaviour, what really happens to our clothes once we’re done with them, and how can we build more circular customer experiences?

May 2, 2023

The key to effective discovery

What are the principles of good discovery, and how these can help lead to effective outcomes? We can think of techniques and frameworks as really just principles applied to specific contexts. They can be super useful to wheel out the first time we find ourselves in a new situation or context. But they shouldn’t be a substitute for the adaptability and flexibility that comes from an experienced, principle based approach.